Beyond the
Standard Experience
Sourcing the world's most desirable timepieces. Private sales, bespoke advisory, and an experience reserved for those who expect nothing less than extraordinary.
A Different
Approach
Going to a boutique is a thing of the past. WatchNext was founded on a singular conviction: that the acquisition of an exceptional timepiece should itself be an exceptional experience.
We receive every client as royalty — in a private setting, attended by a personal sommelier and private chef, where the only agenda is your complete satisfaction.
Whether advising on or sourcing a timepiece, steering negotiations on your behalf, or providing assistance at auction — for a single watch or an entire collection — we bring the same unwavering discretion and expertise to every mandate.
"Not all our watches make a public appearance before being sold. Exclusivity is not a promise — it is our standard."
Services Designed for
the Discerning Collector
Every mandate is handled with the same level of care, discretion, and expertise — regardless of scale.
Private Sourcing
We specialise in sourcing the most desirable timepieces in the world. From grail watches to ultra-rare references, our global network ensures access to pieces that never reach the public market.
Private Sales
Not all our watches make a public appearance before being sold. We facilitate discreet, off-market transactions between serious collectors, preserving confidentiality at every step.
Auction Advisory
From pre-sale estimates to bidding strategy and post-sale settlement, we steer negotiations on your behalf at the world's most prestigious auction houses — Sotheby's, Christie's, Phillips.
Customised Pieces
We work directly with manufactures and independent watchmakers to create bespoke, limited series or unique pieces — personalised to your exact specifications and desires.
Collection Management
Whether acquiring or selling a single timepiece or an entire collection, we provide comprehensive advisory services — valuation, documentation, authentication, and strategic disposition.
Negotiation & Representation
We act as your trusted representative in all negotiations, ensuring you receive the finest terms. Our expertise spans private transactions, dealer networks, and institutional sales.
Not All Watches
Make a Public Appearance
Some of the most extraordinary timepieces in the world are sold before they are ever seen. Our private sale division operates in complete discretion, connecting serious buyers with exceptional pieces through a network built on trust and decades of expertise.
These are not watches you will find in a catalogue. They are the grails — the references that collectors spend years searching for. We know where they are.
Going to a Boutique
is a Thing of the Past
Received as Royalty
Every client is welcomed into a private setting designed exclusively for their visit. No queues, no crowds, no compromise.
Private Chef
A dedicated private chef prepares an exquisite dining experience tailored to your preferences, because a great acquisition deserves a great meal.
Personal Sommelier
Our in-house sommelier curates a selection of exceptional wines and champagnes to accompany your private viewing.
Exquisite in Every Detail
From the moment you arrive to the moment you leave, every detail is attended to. This is not a transaction — it is an occasion.
Collector-Grade Timepieces,
Sourced Worldwide
Perpetual calendars, minute repeaters, tourbillons — the pinnacle of horological achievement.
The most coveted sport references in steel, gold, and platinum — from grail references to current production.
Unique pieces and limited series created to your exact specifications, in collaboration with the finest manufactures.
Carefully selected vintage references with full provenance documentation — for the collector who appreciates history.
Two Cities.
One Standard of Excellence.
Dubai
At the crossroads of East and West, our Dubai presence serves the world's most dynamic market for exceptional timepieces. Private viewings by appointment in the heart of the DIFC.
Geneva
The birthplace of fine watchmaking. Our Geneva office is the natural home for our European operations, providing access to the most important auctions and private collections in the world.
All meetings are strictly by private appointment
Begin Your
Private Journey
Every inquiry is treated with absolute discretion. We respond to all private inquiries within 24 hours. Your information is never shared with third parties.
Dubai & Geneva — By Appointment Only